Writing Samples
The following are some sample articles representative of our SEO copywriting services. If nothing here is what you seek, feel free to contact us and we may be able to provide samples on other topics.
Benefits of Organic Traffic for Your Freelance Website
One of the main worried of any business owner that operates online is getting traffic to their website. No traffic equals no sales, equals a nearly useless website. But there are many ways of getting that traffic, from paid ads to word of mouth referrals. Organic traffic is traffic you don’t need to spend money on, and besides being free it has many other benefits.
Trust
People who come to your website via a search engine or a link they clicked on are more likely to trust your website that somebody who comes from an ad, and that means they are more likely to convert. The reason for this is that the search engine or the website linking to yours acted, in a way, as your sponsor and it signalled to its user that your website is worth visiting.
Anybody can buy ad space, provided they have enough money, but getting the first position on Google requires the backing of other website owners linking to a particular site. If you are trying to start a freelancing business, trust is a commodity you’ll never have enough of.
Sustainable Traffic
Once you have achieved first page rankings for a particular keyword, or a number of other sources of organic traffic for your business website, it will keep on bringing you traffic until somebody else takes the spot. The maintenance cost of organic traffic is much lower than, for example, a PPC campaign that will stop bringing in traffic the minute its budget is spent.
This makes organic traffic a great option for small and medium businesses that cannot allocate large amounts of money to advertising, but can spend a few hours a week doing link building and article marketing tasks to improve their search engine standings. Organic traffic usually takes longer to start producing results, especially compared with a paid advertising campaign. On the other hand, it will keep bringing visitors without active effort on your part for much longer than any ad campaign would.
Higher Conversion Rate
Many businesses have seen their sales skyrocket when a famous person endorsed them on a TV or a newspaper. One of the benefits of the Internet is that anybody can cause that effect for your website: there are many bloggers that, without being famous, have loyal readerships that listen to their opinions. The organic traffic you could get by being reviewed from one such site is likely to have a very high conversion rate.
Organic traffic coming from blog posts and reviews is usually great at converting, because the review acts as a pre-sell to your potential customers. Take this time and gems review for example: It creates trust on the vendor by offering a balanced review and at the same time it gives it a vote, in the form of back-links, for the benefit of the search engines. Combine this with SEO optimised blog content and your website will be getting a steady stream of traffic well past the day the PPC budget runs out.
3 False Savings for Your Business
Many business owners are always looking for areas where they can save money to increase their profits, and those who do not often do not stay in business for long. However, there are some areas where the cheap or do it yourself approach can actually cost you money in the long term. Consider the following false savings for your business.
Free Website Domain and Hosting
There are very few ways of automatically making your business seem amateur, scammy or unprofessional as having a free website, with a free domain name. Scammers do this often, setting websites on free domains so they lose nothing when they are discovered and need to close shop, and people generally associate them with low effort, low quality business. You can get a domain and a year of hosting for the price of a couple of lattes a month, so do not make the false saving of using a free website domain and hosting as that will make your website look unprofessional and, well, cheap.
DIY Website
Unless you are a web designer or developer or have some experience in the matter, most likely your business’ website will not be accessible, search engine friendly or professionally looking. This does not mean that you need to start your business with a website costing thousands of dollars, but spending $100 on a professional business website that you can use for years is hardly a big expense. You will have a professional looking website that will make your customers think you indeed are professional and established, and you will be able to start your SEO strategy on the right foot. And by paying for it you ensure that your theme does not have hidden links or malware that would hurt your website’s reputation and your potential clients.
Taxes
The worst false saving for your business is probably not accounting for and paying your taxes on time. It may be tempting, if you are just starting up, to leave it for later but this increases the probabilities of a costly mistake or a tax investigation happening. You should inform yourself about the applicable tax for your type of business, but if you do not want to do everything yourself you may be better off hiring an accountant on retainer to do it for you. Paying your taxes on time and declaring your company’s profits correctly will not only allow you to sleep better, but save you money in the long term as you are less likely to be investigated, or even worse, fined.
Other areas where it is easy to make false savings that end up costing you money are important business services, such as the content of your website. Many working from home ideas end up in failure because the person in charge did everything himself on the cheap, instead of hiring freelance content writing services and purchasing good quality equipment to prevent work related health problems. Make sure that your business’ savings does not end up costing up more than you bargained for in the long run, and evaluate the convenience of saving a few dollars today versus damaging your business’ reputation or your own health.
Comments on this entry are closed.