January 25, 2012
As a consumer, I have stumbled upon sales pages that look more like a list of features than a sales speech, and it did not make me want to buy. Once I am on the sales page I am at least 75% convinced that the product does what I need, so reading about it again [...]
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January 23, 2012
Writing for the web can have a bit of a learning curve if you are used to writing business reports, or come from a print magazine world or academic environment. Learning how to write web content that works, the type that makes people subscribe to your blog, click on your links or purchase your products, [...]
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